Disqus SEO Looks Good From Here

I was a little hesitant to install the Disqus comment system, but I took the plunge to see how I liked it and I find many of the features so helpful and superior to WordPress‘s native comment system that I’ve decided to make the switch permanent. The Disqus dashboard, the universal login for all other sites using Disqus, and the ability to reply and delete comments by responding to the notification e-mail are all major reasons that I’ve decided to stick with the switch. There were two concerns that I had that almost had me hit the uninstall:

1. SEO - I’m not an expert in SEO but I have explored the basics and have seen the value that comments on a post can add to your search ranking, so I was concerned about losing that traffic source. In looking into the subject this issue was one that many bloggers had expressed and is one that Disqus is taking seriously. For WordPress users, the Disqus plugin uses their API and there doesn’t seem to be a problem. I did a little experiment to make sure that the Disqus comments are being indexed correctly, and while I can’t say they have the same value as a WordPress comments, what I see is good enough for me:

WordPress comment w/ #1 rank from my post helping people having trouble opening files with an .efw extension:

#1 Google rank from WordPress Comment

Disqus comment w/ #1 rank from my interview with Profy VP, Svetlana Gladkova:

#1 Google Ranking from Disqus comment

Obviously not heavily searched terms, but it’s what I could quickly pull from my existing comments, I encourage you to try the same thing for yourself. You’ll also note that there is no duplicate content from Disqus showing in the searches.

2. Not Hosting Comments – The problems with not hosting your own comments were made clear this past week as a database error at Disqus made all comments unavailable for a short time. Hopefully this point will be moot in a month or so as Disqus implements the export to WordPress feature that’s in the works. If Disqus goes down, you’ll still have all the data. It will be a huge reduction in risk and should help sway those bloggers who aren’t quite sure about making the change.

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