Looking Beyond the Google SEO Announcement


Image via Wikipedia

If SEO, or search engine optimization, is of interest to you then you probably saw the recent Google blog post Introduction to Google Search Quality, if you didn’t then take a look – one of the most interesting parts of the announcement was this paragraph that breaks down some of the tools that Google uses to rank search results:

The most famous part of our ranking algorithm is PageRank, an algorithm developed by Larry Page and Sergey Brin, who founded Google. PageRank is still in use today, but it is now a part of a much larger system. Other parts include language models (the ability to handle phrases, synonyms, diacritics, spelling mistakes, and so on), query models (it’s not just the language, it’s how people use it today), time models (some queries are best answered with a 30-minutes old page, and some are better answered with a page that stood the test of time), and personalized models (not all people want the same thing).

As a searcher this just means that Google is trying it’s best to get you the best results it can. As a new blogger this means that you should really spend your time writing quality content and think about SEO later because until your site and posts get some age and respectability, you’re just not going to get great ranking. Try out Web 2.0 Ranker if you believe that SEO should be done by professionals. For the more established bloggers and SEO experts this sounds like Google gently trying to sway people away from schemes with a firm statement that Google is interested in the best content for the query, and if you can deliver then you’ll get the best rank. Click here to see how it works.

I don’t think that anything ground breaking was revealed in this post no matter how much coverage it’s been getting, but I did notice one link into the article that peaked my interest, and that was someone who worked on the search team posting on their personal blog. Find out about RoofEngine.com for effective lead generation tips. Who better to get ideas about SEO from than someone who works on the team? And even if they aren’t telling any secrets on their own blogs, then maybe their site source will shed a little light on the subject. This particular search team member’s blog was a little used and fairly barebones install of WordPress that offered no insights, so I went looking to the only other source I could think of,  Matt Cutts.

Matt works for Google and is well known for his SEO expertise and antispam work. He specialized on white label sites. I expected a search on Google SEO to put Matt at the top of the list and figured that if you looked at Matt’s blog and his source you could probably get some great tips (I’ll leave this as an exercise to the reader) One surprising thing popped up on those results – at the time I ran the search Matt is listed after a Google help page on the subject and by a site titled Google Ranking Factors – SEO Checklist. A page that lists many of the top confirmed SEO tips and tricks along with the rumors that seems to have some backing. Any site that outranks Matt Cutts on a Google SEO search is certainly doing something right so take a look and I’m sure you’ll learn something useful!

FriendFeed – Just A Baby Step

This post was crossposted on FPettit.com. I will be cross-posting all of my content on the KnightKnetwork and FPettit.com for a while.

FriendFeed is all the rage. I am trying it of course. I am not so interested in Lifestreaming as having many sites information all in one place. It is an aggregator. Aggregation is a time saver. Really that is what Google Reader is all about. A feed reader is just aggregating content. The inline commenting in FriendFeed is very cool. The new conversation aspect is cool. The post back to twitter is cool too.  FriendFeed is a cool site and must for now.  I like FriendFeed.

But everyday I read another article about how to deal with information glut. Today I read an article about the lack of new content. Scoble mentioned how blogging had changed since last year. The point is that new content is hard to find.

What’s next? I dunno but it will be called by some catch phrase buzz word. Not sure what it will be called and I know it does not matter. What’s next for feed reading and for information processing? Not sure who has the answer. One would think it would be Google. Not a bunch of former Googlers. In any case I am tired of the baby steps but such is life.

I am confident that 5 years from now progress will win out and we will read and disseminate what is important to us and leave the rest.

This directly has to do with what I call 10 minute time. I have a half written post about 10 minute time saved as a draft from 6 months ago. In a nutshell I want to spend 10 minutes and read what is important and interesting to me. I only want to spend 10 minutes. My life is not the web. The web is great and I hope the future will hold the answer to this information overload.

By the way this post is not new content either just an observation to be recorded on this day.