Maybe I’ve just been under a rock or have been suffering from an extended case of banner blindness but it looks like Google’s Adsense ads have gotten an improvement:
You can see the <> navigational controls on the top ad and the ‘Show More’ option on the lower. This is the first time I’ve seen that. Check it out at the top, you may need to refresh a few times to get the controls they aren’t on every ad. This is an interesting decision by Google and I’d say it’s incredibly optimistic or just naive. With all the studies on banner blindness and all the plugins that block ads, who thinks to add controls so that users who actually do look at the ads can change them? I’ve never been on a site and though “Gee, I’m just not satisfied with these ads, if only I could see different ones without refreshing” Still, they don’t take up any extra space and there’s the off chance that someone out there will use them, so why not?