Category Reviews

Interview: Svetlana Gladkova, Profy Vice President

May5

Profy logo

Svetlana Gladkova is the Vice President of Business Development at Profy.com. Profy is a new and exciting entry into the hosted blog market that is aiming to outdo the current heavy hitters by building from the ground up as a one stop blogging, social network, and RSS reader. The social features and the greater customization and monetization options should put Profy in a good position after the service exits beta. There’s a lot more to recommend Profy and as long as users won’t scoff at Profy placing an ad on their free blogs, I think we’ll see a steady rise in traffic as users switch or supplement their other blogs with Profy. I do have a few Profy invites if you leave a comment I’ll see what I can do. If you want to see a Profy blog you can take a peek @ KnightKnetwork.Profy.com. Svetlana was kind enough to talk to me about Profy and share some of her thoughts about blogging in general:

What benefits do you see in going with a hosted blog service over self-hosting? Why should users choose Profy in particular? continue reading »

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Russell Kaye

Dec13

Yesterday I had the good fortune to speak with Russell Kaye, a professional photographer who’s work has been in National Geographic Adventure, The New York Times, Saveur, Outside, This Old House, Reader’s Digest, Men’s Journal, Outside and Gourmet. I had taken a look at Russell’s photography web page before we spoke and I was impressed with his work and wanted to share it. I’ve never been a fan of sepia toned pictures but I guess I had never seen them done as well as this because I found them to very striking. I wish I was as good at knowing when a shot will look best is black and white, sepia, or color. It seems like it would be an easy skill to acquire, but I think to do it really well you must have an excellent eye and good instincts. Take a look, I think you’ll enjoy them as much as I did. (make sure to see the viking ship shots!)

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Customized Gift Cards

Dec5

Gift Card Labs popped up on Comission Junction and it seems pretty interesting, you can make a Visa gift card with your picture on it and a personalized message. Here’s their marketing description:

Gift Card Lab provides photo Visa Gift cards – an industry-first product. Customized Visa Gift Cards are the ideal way to send the right gift every time. They’re completely hassle free, fully customizable, and they’re accepted at millions of locations worldwide – anywhere in the U.S. Visa debit cards are accepted. Visa Gift Cards can be selected from our online catalog or designed to meet every gift card need. Gift cards are available in various denominations: $10 to $250. GiftCardLab.com offers Web access for cardholders to check their balance and see transactions. The turn-around time is 5 business days.

Something to think about as an alternative to the store specific gift cards that often don’t get fully used, and a little more thoughtful than a wad of cash.

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Chumby Price Released Along with Invite Only Sale

Oct30

The Chumby is a very interesting little toy, it starts out as an alarm clock but it can be so much more. The Chumby has wi-fi, an accelerometer, a squeeze sensor, a touchscreen, speakers, USB ports, and unfortunately a permanent power cord. This device is open source, has open hardware, and even has open sewing patterns to make it one of the most customizable gadgets ever released. See how people have modified them in this flickr group. I got an early invitation to buy (although it doesn’t seem to work) and I’m very tempted to add this to my Christmas list. If only it had a battery or my work had wi-fi! Still the sheer potential of this device calls to me… we’ll just have to see.

Chumby

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GNet.com’s $100,000,000 Publicity Stunt: Why No One Will Win

Oct29

If you read any business news online then you may have noticed this press release popping up on several sites last week: Google Search Partner GNET.COM Announces $100 Million Online Contest. That sounds pretty exciting, “Google Search Partner” sounds legitimate, and that’s an excellent domain name. I read the article and checked out the site. That’s when things first started to look a little fishy, surely a site planning on giving away $100,000,000 would have to have more of a game plan than this? A simple page that’s meant to look like Google if Google was more of a portal site than just search, and there are NO ADS! How do you give away that much cash and not have any way to bring in income? And when is this drawing anyway?

A little poking around gave up a few clues as to how GNET.COM was going to make money, the Amazon link has an associates ID and the Google powered search is your basic Google Adsense search that any site running Google ads has.  I can attest that those two tools are NOT going to raise $100 million no matter how long you wait to have a drawing, so there’s got to be something else right? I signed up to dig a little deeper.

Signing up is nothing more than entering your e-mail address and the sign up page answers a lot of questions and includes this warm and fuzzy disclaimer:

Your email address is strictly confidential and will never
be disclosed, sold, rented, or passed on to anyone!
You will NOT receive ANY junk email.

So it doesn’t look like they are harvesting e-mail for sale, the date of the drawing is listed as 10/10/10 – 3 years away!, and you need “points” to win. This page also gives us a nice link to the official rules. This was the real gold mine, here we find out that every point you earn is an entry into the drawing and that the prize money is going to be divvied out Publishers Clearinghouse style:

The potential Grand Prize winner will be determined by a random drawing from all eligible entries received to be held at GNET.COM Corporation on October 10, 2010. The winner will be notified by mail, e-mail, or telephone. Then the contestant’s full birthday (month, day, and year) must match the pre-selected birthday which will be sealed in tamper proof envelope(s) ahead of time. If a complete birthday match (month, day, and year) occurs then the contestant will be able to select one of the following payout options without interest:

A) $100,000,000.00 at $100,000.00 for 50 years and a final payment of $95,000,000.00.
B) $40,000,000.00 at $300,000.00 for 40 years and a final payment of $28,000,000.00.
C) $25,000,000.00 at $500,000.00 for 50 years.
D) $15,000,000.00 at $750,000.00 for 20 years.
E) $10,000,000.00 as a lump sum cash payment.

That seemed to solve some of the problem, it looks like they just have to raise just 10% of the money by 10/10/10, but that’s still a HUGE sum to earn from a pretty basic website.  Something about what I had just read was bothering me… checking the birthday seemed like a weird way to verify a person’s identity… Wait, I didn’t enter my birthday, just my e-mail.. and does that say “potential Grand Prize winner”?!? AH-HA! Ladies and Gentlemen we have found the catch!

It turns out that if by some chance, you are the lucky winner and your name is selected out of all the other entires then you DO NOT WIN $100,000,000 – you only get the chance to win! To win your birth date must match the exact day, month, and year of a “Pre-Selected” date from a totally undisclosed date range! Good Luck with that one!

WOW! This is a gigantic publicity stunt! Waving $100 Million in prize money around to get people to use a giant Adsense and Amazon Affiliate enabled site, I don’t know if I’m affronted or awestruck by this. It’s very gutsy and very creative and I do have two pieces of advice for the GNET crew:

  1. Now that this is out, please be more open with your visitors about their chances of winning
  2. Buy.com has an affiliate program run by Commission Junction, you should look into it for your buy.com link off the home page

P.S. I checked and GKnet.com was taken, oh well… Until next time: This is Google Search Partner KnightKnetwork.com, reminding you to make this your home page and do all your searches from here. You won’t win $100,000,000 for doing it, but you won’t anywhere else either.

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