Are you getting human spam on your blog? I am.
If you are running Disqus right now and have some pages with page rank there is a good chance that you are getting hit with human spam from site owners trying to accomplish some bargain basement SEO requiring the bare minimum of work. This isn’t limited to Disqus, but since Disqus continues to leave NOFOLLOW off of the link to the user’s website in their username they have become a specific target.
It’s pretty trivial to mark these guys as spam and the worst of them are easy to recognize because they’ll move from page to page leaving the same worthless comment, but there are a few that have an interesting perspective on what they are doing and it’s worth thinking about before you start blowing away all the comments that they leave.
In comments left on my blog and on a thread I started about this problem on Disqus’s forums I’ve seen an attitude of entitlement from the Spammers that put the smallest amount of effort to customize their spam comment to the content of the page. Their logic (?) is that comments add value to a site and by leaving a comment that is somewhat on target they “earn” the link and the SEO value that it instills.
There is some truth to this perspective, comments mean a lot to a blogger. They add new content to a page and keep it active and updating something that Google likes to see, they can also provide new search terms and enhance the keyword usage on the page, helping it rise in the search results.
What human spammer’s fail to take into account, and where their perspective diviates so far from that of mine, is that comments are encouragement and validation of a bloggers work. That engagment is worth more than all the SEO benefit a spammer can offer me and why I take such offense at their half hearted attempts and sense of entitlement and why so few of their comments will be allowed to stand here.
That’s my perspective – what’s yours?
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