Experimental Marketing: Squirrels

Marketing is hard, well good marketing is hard at least. In an effort to learn a little more about what works and what doesn’t I’ve decided to do what many a mediocre marketing employee has done, borrow liberally from other sources! Spottt has provided a low risk way to experiment and I’ve decided to take advantage of it by running several different ads and seeing what works the best. My first attempt has been pretty lackluster with a click through rate (CTR) at just under 0.2%:

Spott Ad 1

So, seeing that it was doing so poorly I went looking for new ideas, and the first thing that came to mind was to find out what was doing well on Spottt already. This data hasn’t been published yet except that we know after the first day or so the leading ad was that of Spottt’s founder. It’s a drawing of a squirrel next to block lettering that says “ASK ME ANYTHING” and at the time of posting (Spottt’s second live day) it had a 10% CTR. Now what has made this so popular? The lettering? The contrast? The message?…. I decided it must be THE SQUIRREL!!!

Do squirrels have magic internet marketing powers? No one can say for sure but if you’re a student of internet history then you’ll know that the extremely popular news site Fark.com spent it’s first two years online as nothing but (to use their words) a “picture of a squirrel with big nuts“.

So now I had an idea, use a squirrel, so I grabbed a public domain picture, popped it into my brand new A.viary.com account‘s editor. From there I shaped it into a square, added some LOLCATS like text, my site name, and presto!:

Spottt Ad 2


After this runs for a while I’ll report back with the results and my next experiment.

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  • http://www.mikepost.nl/ Mike Post

    Great article, man. Keep up the good work and please do keep sharing.

    Thanks in advance!


  • http://www.gossipsandstars.info Iv

    I like it!

  • http://www.articlesbase.com/travel-articles/teaching-english-in-taiwan-experience-life-in-taiwan-as-an-english-teacher-1423243.html Teaching English in Taiwan

    Good read. I have made a twitter post about this. Hope others find it as interesting as I did.

  • http://filmmakingcourses.org FilmMakingCourses

    cool, thanks