At first glance, Perfspot.com looks like a souped-up ad for the Iphone. The welcome page has a prominent spot in the center of the viewing area for their “Featured Business,” and as a result, the Iphone is right in your face (as though it wasn’t already). Other than that, you are presented with a list of “Channels,” as well as a selection of featured music, videos, news, and blogs that relate to the current page. The channels are just another excuse for more ads and don’t really present anything different from the main page to grab your attention. Just a lot of nothing as far as I was concerned.
After clicking through the channels for a while, I finally noticed the link for “myPerfLife” and clicked on it. Now I was finally able to understand where the hits were coming from. my PerfLife is an almost picture perfect mySpace clone. As a matter of fact, the individual profile pages were almost cookie cutter copies of a mySpace page (the biggest difference I could notice was the presence of photo albums directly on the profile page rather than on a separate link).
Like mySpace, Perfspot has made sure to market itself as a launching pad for musical acts (are there any bands out there nowadays that don’t have a mySpace presence?). As far as I could tell there’s no option to download mp3s if the artist allows it, but there is an advantage in that bands aren’t limited to only posting four songs (though why would you post the entire album for free if you want people to actually buy it?). The problem was that I couldn’t find any bands of note. Perhaps this was due to the relative infancy of the site, but I can’t believe that’s the real reason.
In all honesty, I can’t see how this site can realistically hope to compete with mySpace as a networking hub. Sure, someone will eventually be able to do that (see Facebook), but they’ll have something original to offer, some new wrinkle that mySpace never considered, and they’ll do it in a way that’s so unique that people will rush to take advantage (and effectively join the bandwagon). Perfspot is just a weak copy of an already established formula, not the next big thing. The only thing it has over mySpace is three friends (Ashley, Rob, and Carmen) for your new account instead of just Tom on mySpace, and that just doesn’t cut it. Given that the majority of the hits come from South America, perhaps Perfspot is being more agressively marketed there, and perhaps it will become a viable product for that region of the world, but in my opinion it’s much ado about nothing. If you’re on mySpace already, don’t waste your time, and if you aren’t already on mySpace- you probably don’t care about a site like this anyway.